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The Dyson blog: Adjusting our ambition

Time: 2025-10-08 21:00:06 Source: Author: Powerful Hair Dryers

X7 Pastel Pink ePower.

They still sell a couple of models here as the UK market demands it, but they are mostly a manufacturer of battery-powered vacuums now..Battery-powered machines – in our view – are better suited as a secondary or backup vacuum, not the main family vacuum.

The Dyson blog: Adjusting our ambition

If you have carpet, a mains-powered machine is what most prefer.Dyson’s marketing suggests otherwise, they insist that mains power is a thing of the past and it’s all about cordless now.But we deal with customers every day of the week who are disillusioned with their Dyson cordless as the main family vacuum.

The Dyson blog: Adjusting our ambition

UK customers want a strong mains-powered vacuum..The main reason for this departure into battery-powered handheld machines is the UK is no longer their largest or only market.

The Dyson blog: Adjusting our ambition

Dyson moved their HQ to Singapore.

Singapore, Korea, Japan, China and other Asian countries are huge markets for Dyson.Sometimes more.. That money isn’t simply ‘absorbed’ by the seller, there isn’t the margin to do so.

It’s simply added on by the seller.Most people think Amazon is cheap, often it’s not.. Here’s a simple example: if an item costs us £10 and we want to make a £3 profit, plus we have people pack and ship it via the cheapest economy method, which costs £4, and add £1 for overheads, we need £18 incoming to achieve that £3 profit..

However, when selling on Amazon, they charge a minimum of around 17% of the total sale price.Amazon also has very generous 30-day return policies, often at the seller’s expense, along with other policies that can penalise sellers.

(Editor: Luxury Swimwear)